Case study:
How we 15x Psychologie.cz views across multiple social media platforms
About Psychologie.cz
Psychologie.cz is a popular web platform focused on psychology and personal development. Despite having a strong online presence across various platforms, they felt they haven't met there potential on social media.
The goal was to increase the number of views and engagement on all social media, thereby expanding the reach of the Psychologie.cz brand on this platform.
Solution
We proposed a comprehensive strategy that involved repurposing existing content from their lectures and adapting it into a format suitable for Instagram Reels and TikTok.
Creative Process
- Material Selection: We picked out the most engaging parts from the lectures that would be appealing to a younger TikTok audience.
- Video Production: Each selected topic was then turned into visually compelling, short videos with hooks and call to actions.
- Engaging Elements: We included features like captions, graphic effects, and music to keep the viewer’s attention.
Results
100k+ Views on Several Videos: After implementing our strategy, several videos surpassed 100,000 views.
Increased Engagement: We observed a significant rise in interactions, including likes and shares.
New Followers: Within the first month, the number of followers on Instagram increased by 25%.
“Working with SwipeHype opened up new possibilities in online marketing for us. Thanks to their professional approach and innovative ideas, we have several videos with more than 100,000 views on Social media.”
Jan Majereditor-in-chief
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